Dare To Be Different – It’s easy to stand out when you are doing something others aren’t doing. To have an advantage over your competitors, you can’t just be a little better than they are. You have to do something different. This could be as simple as gathering important information about your customers such as their birthday and sending them an e-card to acknowledge their special day.
Be Consistent – Whatever you do or don’t do in your business, you will create an impression in the minds of your customers. A few years ago when I started my first blog, I initially overextended myself by posting a new article five days a week. After a few months, when I was no longer able to keep up with this schedule, I received several emails from my readers asking what was wrong with me and I eventually lost some loyal readers.
Sell Based On Emotions – Recently, I bought my 10-year-old daughter the iphone 5 for her birthday. I asked her why she wanted the phone since she already had the iphone 4 and her response was “no one in my class has it yet so it will make me the cool kid.” Her response took me back to my marketing courses in college. People are highly driven by emotions! Consumers don’t buy products based on its features. They buy products based on how they make them feel.
Pay Attention – Standing out from the crowd often means that you are filling a need that others are not. If you learn how to find out your customers’ wants and needs and quickly take action to fill them, you place yourself in a position of being different. The only way to do this is to pay attention. By paying attention I mean listening.
Do What You Say You Will Do – Sounds simple but many people and businesses don’t live by this rule. I recently changed insurance brokers because my previous broker never kept his word. He would tell me that he would follow-up with you the same day but it would take him days to respond. I understood that he was busy and his office was understaffed but I find it difficult to trust and do business with someone who doesn’t do what they say they will do. Remember the world we now live in is overcrowded and hypercompetitive. The only way to make your brand, product or service stand out is by cutting through the noise and standing out from the crowd.
Your Success Partner,
What tactics do you use to make your product, service or brand stand out from your competitors?